Gross profit Calculator

Use the tables below to work out your gross margin based on price increase or decrease, just hover over the figures with your mouse.

Price increase calculation

Gross Margin

  20% 25% 30% 35% 40% 45% 50%
And you increase your prices by Your sales could decline by the amount shown below before your gross profit is reduced
2% 9% 7% 6% 5% 5% 4% 4%
4% 17% 14% 12% 10% 9% 8% 7%
6% 23% 19% 17% 15% 13% 12% 11%
8% 29% 24% 21% 19% 17% 15% 14%
10% 33% 29% 25% 22% 20% 18% 17%
12% 38% 32% 29% 26% 23% 21% 19%
14% 41% 36% 32% 29% 26% 24% 22%

Price decrease calculation

Gross Margin

  20% 25% 30% 35% 40% 45% 50%
And you reduce your prices by To produce the same profit your sales volume must increase by:
2% 11% 9% 7% 6% 5% 5% 4%
4% 25% 19% 15% 13% 11% 10% 9%
6% 43% 32% 25% 21% 18% 15% 14%
8% 67% 47% 36% 30% 25% 22% 19%
10% 100% 67% 50% 40% 33% 29% 25%
12% 150% 92% 67% 52% 43% 36% 32%
14% 233% 127% 88% 67% 54% 45% 39%