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ICO offers new Innovation Advice Service


The Information Commissioner's Office (ICO) has launched a new service for UK organisations looking to use personal data in new and innovative ways


As part of their commitment to helping organisations innovate and grow, the ICO is trialling a new Innovation Advice Service, designed to answer specific data protection questions.

The service is aimed at organisations planning to use the personal data of people living in the UK, to drive a new or innovative product, service, or business model that is not currently live. The service is open to organisations of any size and in any sector.


You can ask questions at any stage of planning, designing or development of your project. However, the ICO may prioritise questions where their response has the greatest potential to influence your thinking and planning, or where it could be helpful to lots of other organisations.


Your question must be about specific aspects of your new or innovative use of data. The ICO will not accept questions that are vague or generic.


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