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A STRATEGY TO INCREASE DIGITAL/ONLINE PRESENCE

  • Evans Accountants
  • Sep 10, 2020
  • 1 min read

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Businesses have had different experiences of 2020 – many have had to diversify their offerings to survive, whilst others have seen their businesses boom (Apple are now apparently worth more than the entire FTSE 100 combined).


With the reduction in face-to-face interactions, there is no doubt that a digital/online presence has become more important.


So…here are our top 3 tips, which we hope may provide a good starting point to boost your digital strategy:


1. Update your website

Ensuring your website is modern in appearance and function (i.e. it needs to work across all devices) is a really important place to start. First impressions count, and in a digital world, your website is the first thing many of your potential customers will see.


2. Build/organise an email list

To communicate with your customers, it really helps to have organised – and up to date - email addresses. This might be a time-consuming task but once in place, you will be able to communicate quickly and easily. Using online software such as Mailchimp is a great way to manage your email list, as well as produce and send newsletters.


3. Produce content that adds value

Whether on your website, social media platforms or in newsletters, it is important to create content that your customers want to see/read! Really think about your audience and what they want to see…but don’t overdo it. No-one likes to be bombarded with marketing!

 
 
 

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Unit 27B Mitton Road Business Park

Mitton Road

Whalley

Clitheroe

Lancashire

BB7 9YE

01200 428460

Evans Accountants is the trading name of David H Evans Ltd.

Company Registered in England and Wales. Registered number: 4666707
Directors: James Evans ACA & Kirsty Shipston ACA CTA

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